2023-24 SOFLO Projects
Official Trailer: SOFLO Hockey
I ideated, storyboarded, and edited this piece, designed to build anticipation and enhance digital marketing for the official SOFLO Summer Hockey organization based in Pompano Beach, FL. This piece could not have been done without the help of my extremely talented AC’s Bernard Perisie and Brody Trew.
SOFLO Hockey “New Era” Uniform Launch
The 2024 summer season for the SOFLO Hockey organization included the release of a new set of team uniforms, with the project being titled “New Era.” As the creative director for the project, I was fortunate enough to lead a team of talented visual artists to help showcase five new uniforms that exude a retro South-Florida feel with modern twists.
With the help of talented videographers Bernard Perisie and Brody Trew, we were able to turn the entire project around for delivery within 12 hours of the initial shoot. The launch generated a significant amount of traction and was featured on Bleacher Report’s social channels.
2023-24 Union Hockey Projects
The Mayor’s Cup Rivalry Recap
I shot and edited this piece for Union Hockey, highlighting a third straight win in the annual Capital District Mayor’s Cup game against RPI.
Union Hockey 2022-23 Recruitment Video
I shot and edited this piece for Union Hockey, aiming to showcase the authority, prestige, and history of our hockey program. Shooters include myself and Kyle McCue (aerial footage) in addition to some broadcast footage (ESPN).
Union Hockey Short-Form Content
In addition to the more produced, long-form content, I also shoot and edit short-form content, designed specifically for platforms like Instagram, TikTok, Facebook, and X (formerly Twitter).
Union Hockey Playoff Hype 2024
This video was specially shot, edited, and produced by me to build anticipation and “hype” for Union Hockey Playoffs. It was featured on a variety of social media channels and in-house on the videoboard.