2025-26 Design
Union Hockey Creative Suite
A curated selection of design templates developed prior to the start of the season, focused on balancing stylistic variety with cohesive identity. Shared visual elements—such as typography systems, texture, and the Mohawk River watershed relief—create continuity across platforms while allowing each piece to support specific narratives, moments, and contexts within the program.
Schedule Release Project
A swipeable schedule release designed as a three-panel 1350×1080 artboard, built for social distribution. The background incorporates original 1930s photographic negatives of the Nott Memorial, a national landmark and central symbol of Union, grounding the schedule in the institution’s history while presenting it through a modern, scalable design system.
Mid-Season Work
Mid-season work includes responsive, high-impact graphics developed in real time as the season unfolds, demonstrating adaptability, fast creative turnaround, and the ability to produce polished, high-end visuals under pressure.
2024-25 Design
Union Hockey Selects
My highest impact designs from the 2024-25 Union Hockey content cycle, built on a new brand identity for the program.
Player Brand Integration
As part of my role, I routinely create personalized content for players that strengthens individual brand identity while aligning it with the team’s overall social presence. These carousel posts often combine 12 or more images into a single extended composition, then are sliced into 6–7 vertical 1080x1350 slides to create a seamless, scrollable narrative that feels expansive, cohesive, and intentionally connected across space.
2023-24 Design
SOFLO Brand & Design
Select designs from the 2023 SOFLO Hockey League summer content cycle, contributing to an engagement effort that generated over 1.9 million peak Instagram impressions and over 2 million views across Instagram, TikTok, Facebook, and YouTube in just 6 weeks, while creating engaging narratives that resonated with the audience. As creative director, I rebuilt the brand image entirely from the ground up.
